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BE EVERYWHERE (The Lost Child Technique)

 LOSTLOGOmilk twitter

There are over 7 billion people on our planet today, with an estimated 125 million formal micro, small and midsize businesses and 89 million emerging markets. That is a lot of opportunity for visibility!

But, the raw truth is no matter who you are or what you do standing out is an uphill battle. Decades ago, it was easier to differentiate services and products because the competition was sparse. Today, although we have a larger audience to advertise our products and services, competition is fierce. Devising ways to make your business stand out is more crucial than ever to achieve success. If you’re looking for ways to get your brand in the spotlight, check out these helpful hints to get your brand right where it’s supposed to be, in the public eye.

LOGOS, LOGOS, LOGOS

Logo Collage

Your logo is your first impression to your target audience. If it doesn’t arise curiosity and interest, you’ve already lost your customers. It is the face of your company, the epitome of your brand.  So, how do you get your face recognized by the masses? If your child was missing what would you do? You’d post that face on every available surface until enough people see it and hopefully provide you with the valuable information you need to retrieve your child. Why not use this same method in sharing your brand?

Some will act right then and seek your company out and some won’t.  The most important thing is that the face stays fresh in their minds. In the case of the “lost child” metaphor it’s all about what if they find your child; regarding your brand presence, it’s what if they need your services. It’s all about standing out. The timing is not always going to be right, but when you stay in front of your customers on a constant basis, you stay top of mind when the need arises.

So, what are the available spaces to place your face?

Promotional Products/Apparel– How many times per day to you pick up a pen to write? Can you count the number of notebooks and sticky pads in your office? How many polos and t-shirts do you have in your closet? If you put you face on something useful your face will be in view as much as the useful item; that makes sense.

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Website- If your company website doesn’t have your face it, you’re missing opportunities to solidify and share your brand. Do your clients and prospects a favor and remove the guess work. Let them know who you are and what you do. Have you considered adding a favicon to your browser tab?

Website

Favicon- It’s important to fill the available space you can place your face as web-based markets continue to rise. Although it’s only a small icon, it can really make or break the professional website’s look if it’s missing. The small logo in your tab is a key feature if you’re trying to have continuity with your online brand identity instead of settling for the default setting. It might seem mundane but without it your website will appear incomplete.

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Business Cards & Collateral- If the face of your business isn’t on your business cards and collateral, how are you going to get business? This should be a no brainer!

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Vehicle- Do you have a company vehicle that requires you to travel to customer sites to perform services and/or make deliveries? Use that hunk of moving metal to get your face in

front of a major audience, anyone you drive near. Car wraps, large magnets, airbrushed, or even standard bumper stickers can all be great ways to get your face out there and drive up sales.

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Email Signature- Correspondence with your clients is inevitable; it’s how you build relationships and close deals. Professionalism is a necessary trait if you’re looking to attract new customers and keep the business you already have, but some businesses struggle with portraying a professional manner with their customers. Simply using proper spelling and grammar in your email correspondences will make you appear educated, but a logo in your email signature will make you appear more legitimate and is yet another way to stay in front of your customers.

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Profile Picture(s)- The likelihood of having a modern-day business and not being connected to social media is slim to none, but if that is the case…the year is 2017, please fix that. For the majority of you who do indeed have social media for your company, make sure your logo is the centerpiece of your profile pictures across all social media platforms.

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Signage- Do you have a physical location that your clients/suppliers visit frequently? Give your headquarters the treatment it deserves and distinguish your building’s identity with proper signage. Show your face!

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If you need assistance with any one of these brand spreading methods, please contact the trusted & creative team at XLDesign4U!

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Molding Your Logo

 

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The old adage, “you don’t give a second chance to make a first impression,” certainly rings true when you are trying to land a new client. We’re told most our lives to not judge a book by its cover and to dive deeper rather than taking things at face value, but the truth is most people do just that. First impressions do matter. That being said, it is extremely important that you develop your business branding to reflect your business’s style and concept directly. Your audience’s first impression of your brand should be the right one. The center of your brand is your logo.

Think of your logo as a letter of the alphabet; when you look at the letter ‘A’, you immediately recognize it and know the sound it makes and exactly what it means. You want the same level of recognition with your logo.

A good logo is simple, appropriate, and memorable. Your shape should be exclusively associated with your company, and your company alone. You should be able to take away all the text from your design and it still be instantly recognizable as your company.

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To figure out your company’s shape, you need to know what the shapes mean to people when they see them. Choose one or combine a few to get your message across, but always remember to KEEP IT SIMPLE. It should be simple enough that a child can easily draw it and still be recognizable.

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Vertical vs. Horizontal-

Before we get started breaking down shapes themselves, we need to talk about their orientation. How your shape is angled is more important than one may realize. It can directly convey certain attributes about your company at first glance.

Vertical designs exude strength, power, masculinity, and dominance. While horizontal designs give off a sense of rest, composure, femininity, and peace.

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Now, let’s start looking at what each shape means.

Geometric:

Circular- The circle, one of the most popular shapes used in design, exudes positivity. Perhaps it is the its relation to the all too familiar smiley face. It has no beginning, and it has no end; therefore it is infinite and whole. There’s a flow that comes with a circle thanks to its lack of hard lines and its bubbly nature which is soft on the eyes. It is useful for encapsulating and confining ideas, and when combined with other circles it can display partnership and unity.

Square/Rectangular- This shape shows structure due to its flat lines, making it appear stable, like the foundation of a home. Balance comes to mind when faced with these shapes.

Triangular- Depending on how it lies, the triangle can either convey balance if placed on its flat lines or lack thereof if placed on one of its sharp points. It can also represent direction. Often seen as aggressive and sharp, this dichotomy makes it a versatile shape in design.

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Organic- Based off forms we see in nature, organic shapes come across as comfortable and interest based.

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Abstract/Stylized- These shapes are literal representations of whatever your message is, not found anywhere in nature nor amongst geometric shapes. It is a direct reflection of your business.

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Simple Rebranding-

If you’re reading this article it is likely you’re in one of two groups -  someone making their first logo or someone who already has a logo and is wondering how it is holding up. If you’re a member of the second group and the “keep it simple” part hurt your soul a bit because your logo is anything but simple, I urge you to re-assess your brand message. Remember, you don’t get a second chance to make a first impression. What message are you conveying with your logo? Is it the message you want to convey?. If you look at the logos below from large companies, you can see overtime how they simplified themselves to be more recognizable.

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Each of these brands are highly successful and have stood the test of time. Take this into consideration as you review your logo. If you’re just getting started, I hope these guidelines will help you craft the brand message that is right for you that will clearly communicate your message to your audience.

Are you looking for a qualified resource to dialogue about your logo design? Contact the XLDesign4U team today for a free 30 minute consultation.

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Is your company warm?

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Colors have an undeniable effect on our mood, but what color(s) will best define what your brand is all about? This part two of our breakdown of color, and how to use it to convey your ideas and tonality effectively. Please note, that if your company doesn’t use the right color it does not mean you won’t be a success. However, you’re better off if you can make color work for you rather than work against you. If you can’t seem to find a color that matches your company in this article, please refer to our previous “Is your company cool?” article. With all that said, let’s get started on deciphering the warm hues.

 Red-

If any color is going to change your mood, this is the one.  It’s the color of love and passion, this can be attributed to our skin color changing to a red tint (blushing) when sexually aroused. On the other end of the spectrum it also represents anger and danger, think fire and blood and you can easily connect the relation. Whether it’s lipstick or flashing sirens, the ultimate response to red is an increased heart rate. Thanks to its ability to stir strong emotions it’s ideal for attention grabbing, so if your trying to stop traffic or get your brand noticed (Which works even better when paired with yellow, most effective color combinations for branding/advertisements known to man. i.e. McDonalds, Shell, Master Card, Superman, Lay’s, Burger King, Jelly Belly. I think you get the idea.) this is the color for you. Side note, pink and burgundy, which are variants of red, have different effects on us than red does. Pink is more playful and feminine while burgundy is often seen as sophisticated and masculine, so pay attention to your tints & shades because they can often alter your color impact on the viewer.

 

red-color-in-logosYellow-

Sunny skies and smiley faces come to mind when faced with yellow. Its light and joyful nature provides a sense of positivity to the viewer, people often relate it to happiness. It’s also the harshest color on the eyes because of the amount of light that reflects from it, making it the most attention-grabbing color of all (Why it’s often used for street signs and other alerts) but can also be too much. Other powers of yellow are that it increases metabolism (Makes people eat faster) as well as stimulates concentration (Why legal pads are often yellow, people make less mistakes). On the negative side, studies have shown that people lose their temper faster and babies cry more if placed in yellow rooms. With all this said, use yellow carefully. If used right you could make your company the focal point of people’s attention, but if done incorrectly could draw attention you don’t want. It may be the universal color of happiness but if you use too much it can put off the viewer due to its powerful attributes.

yellowOrange-

Oranges give you energy! No, I’m not talking about fruit and its vitamins. This color stimulates and allows for more oxygen to reach the brain, which can make you feel more enthusiastic and active. Red with its passion and yellow with its joy makes for a cocktail of uplifting vitality. Thanks to its red and yellow parents, it retains their traits of attention grabbing, but also retains the eye strain factor. However, of the three colors (Red, yellow, orange) orange is the middle ground, so it is often used in place of red and yellow if the design doesn’t call for their intensity levels of red or yellow. Think of orange as the most none invasive warm color, it’s more on the friendly/sociable side.

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Color is a fascinating element in our day to day life, and now with this knowledge of how color is perceived, you can accurately pinpoint what color(s) will work in your favor. The next article we’ll dives into shapes and how humans perceive and absorb them, so if you’ve found your color and not your form, look out for that one.

If you need personalized help with your color management contact XLDesign4U for a consultation!

Main Phone- 8045690527

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