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Brand Name vs Knockoff

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Should you get the new iPod or a generic MP3 player? Do you go with Nike or just a generic brand running shoe? Do you spend your hard-earned money on that new Coach purse, or do you get the knock off that looks just like it? These are the questions we ask ourselves when evaluating whether to go with the well-known name brand product or just a generic version of it. Do name brands really matter? How important are they to you? Name brand products are clearly more expensive than their knockoff counterparts, but are they better? Let’s take a moment to distinguish the clear differences between brand name products and knockoff products to help you more carefully evaluate your decision.

There are factors that go into consideration when deciding between a brand name product and a knock off.

Loyalty

We simply purchase some brands out of habit and loyalty. For instance, maybe our parents used the same laundry detergent during our childhood and by default you’ve continued to use that detergent with your family as an adult. You have a particular brand loyalty to that detergent. You haven’t really evaluated whether it is the best in the market. It’s just familiar to you and has worked to meet your needs so you don’t see a reason to change. People that are loyal to a brand are likely to stick with it because it has been reliable.

Apple Brand Loyalty And Brand Champions

Quantity/Price

Customers almost always list price as a main factor in the products they choose to purchase. Unless they have brand loyalty to the product, more than likely, price and quantity will have a significant influence over their decision.  Analytical spenders will compare the quantity of the product they are receiving with the cost to determine the overall value. A price conscious consumer always asks, “what am I getting for my money?”

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Quality

While price is important when evaluating products, so is quality. The most expensive product isn’t always the best, but the least expensive product does not always lack quality.

In determining the best product to use, it is important to evaluate your loyalty to that product line, price and quality. So, how does this come into play when evaluating whether or not you choose a brand name or knockoff brand? Let’s review some pros and cons of each.

Brand Name Pros

Why would you choose a brand name product, even if it might be a more expensive product?

  • Aesthetically more appealing. Brand name products are typically more established in the market, enabling them to invest more money into attractive packaging to lure their buyers.
  • Often made of more durable materials. Oftentimes, but not always, brand name products are made of higher quality, more durable materials, resulting in a higher price point.
  • Sold in more stores. Brand name products are often found in more stores because they have been around a while and have higher distribution channels. For example, you can find Tide in any local grocery store because it is a well-established laundry detergent brand.
  • More promotional deals. Brand name products often spend more money in advertising, which is one of the reasons why their brand is so recognizable. With a higher marketing and advertising budget, these companies often invest in a variety of promotional offers to bring in new customers.
  • Name recognition. Brand name products have a foothold in the marketplace. It didn’t happen overnight but they’ve built a name for themselves. People recognize their brand when they see it and therefore, associate that brand with credibility. The see the Nike swoosh and think “just do it” and they see the Burger King sign and think, “have it your way.” Established brands have garnered recognition that results in trust with its consumers.

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While there are clear benefits to brand name products, knockoffs do have their place. Let’s look at some of their advantages.

 Knockoff Pros

  • 30% cheaper on average. The number one reason a consumer will choose a knockoff product over a brand name product is price. It’s easy on the purse strings, allowing them to delegate money in their budget to other priorities.
  • Often sold in bulk. Many knockoff brands are often sold in bulk which means that not only is the product cheaper than the brand name alternative, but you also get more for your money as well.
  • Available on government assistance. Knockoff brands, particularly in the food industry, are available to purchase on government assistance. Name brands are often not allowed in the program if it is significantly more expensive than its generic counterpart.
  • The same as brand name. Knockoffs are often mirror images of their brand name counterpart. This is particularly evident with over-the-counter and prescription drugs where the generic brand is significantly cheaper but houses the same ingredients as the brand name.

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There are clear advantages to both the knockoff and the brand name. In the end, it is clearly a matter of choice and preference.

Whether your preference is brand or off brand, consider partnering with the team of XLDesign4U to find products that fit your specific needs. We have an assortment of products we can place your unique branding on and a plethora of cost effective alternatives.

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Duped By Marketing?

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April 1st just passed, did you get fooled?

Advertising is designed to entice you to purchase a product. Companies use many different strategies and tactics to promote their products and services, but let’s be honest, some of these tactics have played us, the consumer, for fools. In the spirit of the season, it is only right that we review some of these tactics with you so that you won’t be an April fool when you make your next purchase.

Overpricing

The next time you make a purchase, do your research. Many companies overprice their products, making them seem like a good deal in comparison to something else. However, the product that is often being compared is either overpriced or not an apples to apples comparison. Don’t get duped! For example, if you see an $80 steak at the start of the menu, the $20 ribs will seem more like a good deal in comparison. But, is it really a better deal?

Interestingly, it has also been shown that those who do end up getting the overpriced food (i.e. $80 steak) tend to enjoy the meal more than if it was less money, even if the meal is the exact same. They higher perceived value gives the illusion of a luxurious meal, when in fact, that $80 steak could just be a marked up $20 steak.

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99 cents

One penny under a dollar sure does make a difference. It’s all about strategy and this is probably the most widely used trick of them all. Simply dropping the price of an item to end in .99 has been proven to psychologically make us think an item is significantly cheaper when it’s only a penny difference. So, whether the item is $0.99 or $9.99, we’ve been conditioned to think we’re getting a deal when in reality, it’s just a penny.

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Salt=Thirst

A cool, refreshing beverage should quench your thirst, right? Do you ever wonder why when you drink soda or any big brand water that you don’t feel completely quenched by the end of the beverage? You can thank sodium chloride for that, better known as salt. Some beverage companies put salt within their drinks in hopes that you’ll have to drink more, in turn making it so you must buy more. And clearly it’s working because despite Americans’ awareness that sodas are unhealthy, over half of them consume at least one soda per day. Our guess is most consume more than one because of the salt intake.

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Meal Appeal

Have you ever seen a mouthwatering pizza on a commercial and immediately wanted to order a pizza? We’ve all seen the spectacular looking food in commercials. And, it’s not just the pizza that may look good; they really know how to make a Big Mac look gourmet, but for those that have ordered the food know that it almost never looks as good in person. The reality is, most of the food in these commercials are not even real. These companies have whole teams of people that specialize in food photography & editing. Some of their methods are equal parts deceptive and ingenious. They often use glycerin to make sea food appear juicer, use dyed mashed potatoes to mimic ice cream (because the lighting would melt the ice cream too quickly to photograph), insert carboard into cake slices (as well as pancake stacks) to make it more structurally sound and separate the icing from the cake to avoid stray crumbs on the icing, gluing sesame seeds to buns, and most ice you see in commercials is plastic made specifically to look like ice cubes. There’s plenty more examples, but I think you get the idea. A majority of food you see on TV is a lie, a delicious looking disgustingly made lie. Yum!

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Phony Portions

“You get what you pay for” doesn’t always hold true for some companies, some have very tricky ways of saving a bit of money by changing their portion sizes over time giving you less for the same amount of money. Here are a few examples of this trickery at play: Over time cereal boxes have become thinner. Lays hold about 30% chips and the rest is nitrogen; this helps keep the chips fresh for longer while on the shelf, but at the expense of less chips. Snickers started selling two small bars within one wrapper leaving a gap between them, this gap cuts down on the amount of chocolate and saves them tons of money each year. By far the most disturbing of these proportion scandals is the meat industry. Meat is sold by weight, so to make them heavier (especially chickens) they inject water into the meat, this method is called “plumping”. Some chickens sold on the market have been shown to be made up of up to 30% water.

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Advertising is a great tool used by many companies to promote their products, but as you can see, many companies have “fooled” us with their deceptive tactics. Pay attention to what you’re buying and make sure you are truly getting what you pay for.

In the meantime, if you are interested in crafting an advertising campaign that will not “fool” your customers, but genuinely grow your brand and promote your product, consider partnering with the team at XLDesign4U.

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BE EVERYWHERE (The Lost Child Technique)

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There are over 7 billion people on our planet today, with an estimated 125 million formal micro, small and midsize businesses and 89 million emerging markets. That is a lot of opportunity for visibility!

But, the raw truth is no matter who you are or what you do standing out is an uphill battle. Decades ago, it was easier to differentiate services and products because the competition was sparse. Today, although we have a larger audience to advertise our products and services, competition is fierce. Devising ways to make your business stand out is more crucial than ever to achieve success. If you’re looking for ways to get your brand in the spotlight, check out these helpful hints to get your brand right where it’s supposed to be, in the public eye.

LOGOS, LOGOS, LOGOS

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Your logo is your first impression to your target audience. If it doesn’t arise curiosity and interest, you’ve already lost your customers. It is the face of your company, the epitome of your brand.  So, how do you get your face recognized by the masses? If your child was missing what would you do? You’d post that face on every available surface until enough people see it and hopefully provide you with the valuable information you need to retrieve your child. Why not use this same method in sharing your brand?

Some will act right then and seek your company out and some won’t.  The most important thing is that the face stays fresh in their minds. In the case of the “lost child” metaphor it’s all about what if they find your child; regarding your brand presence, it’s what if they need your services. It’s all about standing out. The timing is not always going to be right, but when you stay in front of your customers on a constant basis, you stay top of mind when the need arises.

So, what are the available spaces to place your face?

Promotional Products/Apparel– How many times per day to you pick up a pen to write? Can you count the number of notebooks and sticky pads in your office? How many polos and t-shirts do you have in your closet? If you put you face on something useful your face will be in view as much as the useful item; that makes sense.

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Website- If your company website doesn’t have your face it, you’re missing opportunities to solidify and share your brand. Do your clients and prospects a favor and remove the guess work. Let them know who you are and what you do. Have you considered adding a favicon to your browser tab?

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Favicon- It’s important to fill the available space you can place your face as web-based markets continue to rise. Although it’s only a small icon, it can really make or break the professional website’s look if it’s missing. The small logo in your tab is a key feature if you’re trying to have continuity with your online brand identity instead of settling for the default setting. It might seem mundane but without it your website will appear incomplete.

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Business Cards & Collateral- If the face of your business isn’t on your business cards and collateral, how are you going to get business? This should be a no brainer!

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Vehicle- Do you have a company vehicle that requires you to travel to customer sites to perform services and/or make deliveries? Use that hunk of moving metal to get your face in

front of a major audience, anyone you drive near. Car wraps, large magnets, airbrushed, or even standard bumper stickers can all be great ways to get your face out there and drive up sales.

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Email Signature- Correspondence with your clients is inevitable; it’s how you build relationships and close deals. Professionalism is a necessary trait if you’re looking to attract new customers and keep the business you already have, but some businesses struggle with portraying a professional manner with their customers. Simply using proper spelling and grammar in your email correspondences will make you appear educated, but a logo in your email signature will make you appear more legitimate and is yet another way to stay in front of your customers.

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Profile Picture(s)- The likelihood of having a modern-day business and not being connected to social media is slim to none, but if that is the case…the year is 2017, please fix that. For the majority of you who do indeed have social media for your company, make sure your logo is the centerpiece of your profile pictures across all social media platforms.

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Signage- Do you have a physical location that your clients/suppliers visit frequently? Give your headquarters the treatment it deserves and distinguish your building’s identity with proper signage. Show your face!

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If you need assistance with any one of these brand spreading methods, please contact the trusted & creative team at XLDesign4U!

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Selling To Your Subconscious

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Your mind is a labyrinth of nerves and receptors. The subconscious is a part of the maze we’ve only begun to explore or understand. It’s the underbelly of your thoughts, the part of your mind which operates without you even knowing about it. Your conscious mind is your awareness to the outside world. Your subconscious mind, on the other hand, is the part of your mind that is responsible for your behavioral and physical functions (like breathing or blinking) that you don’t have to think about manually.

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The brain is the most powerful computer known to man, but also one of the most fragile. If you can tap into the subconscious section of the mind, you can drastically influence the conscious, and advertisers know this fact all too well. Thanks to the power of subliminal messaging, advertisers can make you see and feel things without you having the faintest clue your subconscious has been infiltrated.

This method of advertising was first founded in 1957 during the screening of the movie “The Picnic”. A Coca-Cola marketer named James McDonald Vicary spliced in the messages “Drink Coca-Cola” and “Eat Popcorn” for 1/300th of a second every 5 seconds into the film, the sales of Coca-Cola increased by 18% and popcorn sales went up an astounding 58%.

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In 1958, only a year after this method was first used, subliminal advertising was banned in the United States as well as the United Kingdom and Australia. But this ban didn’t stop advertisers one bit, and looking at the spike in sales of Coke and popcorn it’s easy to see why. This spawned a new form of advertising that’s specifically targeted towards your subconscious that we’re still experiencing to this day.

“Sex sells” isn’t just a phrase that advertisers throw around just to be risqué, it’s an undeniable truth. Attraction is a natural physical stimulus and if you can make your product more attractive by using sexual imagery, then the product becomes more desirable. But being too blatantly sexual can be off putting, especially to the public. That’s where the power of subliminal messaging comes into play.

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Tangled Hidden Messages

Burger King It will Blow Your Mind Away

Feeling a mind controlled by subliminal tactics yet? Well buckle up for this one because this is a whole other level of manipulation- Back in 2003 the US government got a patent for “Nervous system manipulation by electromagnetic fields from monitors”. Here is a summary of what the patent entails- “Computer monitors and TV monitors can be made to emit weak low-frequency electromagnetic fields merely by pulsing the intensity of displayed images. Experiments have shown that the 1/2 Hz sensory resonance can be excited in this manner in a subject near the monitor. The 2.4 Hz sensory resonance can also be excited in this fashion. Hence, a TV monitor or computer monitor can be used to manipulate the nervous system of nearby people.”

In layman's terms, they can and most likely have made you feel however they want about what’s being displayed on the screen by using frequencies you cannot hear. Creepy.

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Not all subliminal messaging is used to sell. It is often used to provoke a feeling or perpetuate a story. For example, X-Men perpetuates a metaphor for discrimination of the LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer) community. As mutants grow into their abilities around puberty, they face opposition when telling their parents, and are generally thought of as outcasts. Another example is in the movie The Exorcist where the demon is never blatantly shown, only small flashes of his face are visible throughout the movie, evoking a more horrifying emotion for the audience.

You know subliminal advertising has worked on you when you feel moved to do something after watching a movie or commercial without even knowing why. Something as simple as wanting to buy a pizza after seeing an image of it on a commercial is an example of subtle subliminal advertising. Movies even include blatant shots of products to whet your subconscious whistle.

With the changes in the way we market today, subconscious advertising is becoming a larger fabric of our marketing mix. Marketing is now dictated by evoking an emotional response; direct “let me show you my products so you can buy them” marketing just doesn’t work as well anymore. The informed consumer doesn’t want to be directly sold which forces retailers to creatively inject their product benefits into their advertising, convincing consumers that buying their product was their idea all along.

As you work on developing a subliminal marketing campaign for your business, make sure you’re partnered with the right marketing firm to help you achieve your goals. XLDesign4U specializes in developing customized design and marketing plans to meet your unique needs. Consider a consultation with one of our team members to develop the most effective subliminal marketing campaign for your business.

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Nostalgia Marketing

 

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Nostalgia originates from a Greek compound, consisting of νόστος (nóstos), meaning "homecoming", a Homeric word, and ἄλγος (álgos), meaning "pain, ache". At one point in time it was considered a serious medical condition before being recognized as an emotional response to memories.

Good advertising evokes emotion; a sentimental bound can do just that. Our memories are our identities. Everything you say or do derives from your past. About every half decade all the cells in your body are replaced, so in about 5 years you aren’t going to be the same body. But you’re still the same person, and that’s all thanks to your memories. Nostalgia is a feeling of connecting with the younger version of yourself, a version of yourself that is long gone, which can warm the heart of even the coldest person.

Whether it’s a continuation of a series that was discontinued or canceled years prior, a reboot of a beloved franchise, or simply including a famous character from the past, nostalgia can be a impactful advertising tool if used properly.

Check out these popular examples of nostalgia marketing used by beloved brands you’re familiar with:

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Surge

Crystal Pepsi

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As you review how these successful brands have utilized nostalgia marketing to evoke an emotional connection to their product, what are some ways your marketing goals can achieve a similar response for your customers? Here are a few tips to get you started:

Quality is more valuable than a flashy gimmick. When developing a nostalgia related marketing strategy, it can be tempting to become a bit cheesy. This is not necessary. Emphasize the quality of your product and that will create a response within your audience. Show that your product is timeless. Brands like Nintendo and the Throwback Pepsi illustrate that their brand is powerful and timeless. How can you communicate the same with your brand?

Create an emotional tug. Do you think there is any connection between Coke and Clydesdale horses or polar bears? There is no real direct connection between the two, but their advertising creates an emotional pull that makes you feel warm and fuzzy inside. Apple has also done the same in some of their recent holiday marketing with the Frankenstein monster that was a first unaccepted when he began caroling among the crowd but one child turned around the entire scenario when she began singing with him. The emotional message – love and accept everyone. The marketing message – the new recording features in the new iPhone 7. In each of these scenarios, the companies managed to market their products while appealing to the emotions of their audience. When trying to evoke a nostalgic feeling among your customers, take them back to their childhood. Transport them back in time; resurrect their memories. Give it a try with your next campaign.

Resurrect the old. The examples above provide a great example of old becoming new again, or vintage. When something becomes old, it has not lost its purpose, it has just aged. Many things are timeless, like the Disney classics, Cinderella and Pinocchio. When old movies are remade, like Ghostbusters and Jungle Book, it is not an insult to the original. Rather, it is paying homage to the old, by blending the old with a bit of new. What do you have in your product wheelhouse that may be a bit old that you can bring back to show your customers how you’ve grown? Consider integrating that into your marketing.

As you work on developing your nostalgia marketing campaign, you will want to partner with a marketing and graphic design company that not only understands what you are trying to accomplish but has the tools in their wheelhouse to make it come alive. XLDesign4U specializes in developing customized design and marketing plans to meet your unique needs. Consider a consultation with one of our team members to develop the most effective nostalgia marketing campaign for your business.

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The Courtship – the impact of handwritten notes

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The Courtship – the impact of handwritten notes

 

You’ve gotten past the awkward moments of the first date and now you’re dating. This moment in the relationship can be described as bliss. Everything is so new. You’re truly in the honeymoon phase. Every little thing she does is cute. Every little habit he has is adorable. From their laugh to the way they crinkle their nose before a sneeze. This is also the phase of your relationship where your beloved will leave little love notes for you with everything from a love poem to “I miss you.” Don’t you remember passing love notes in elementary and middle school? Do you like me? Check yes or no.

The courtship between a company and employee is very much the same. When an employee starts a new job, they are in bliss. Everything is new and exciting. They enjoy coming to work every day. Each day they find out something new about the company that was better than their last job. They are in their honeymoon phase. But, as a company, what are you doing to extend these feelings of bliss past the honeymoon phase? How can you keep your employees happy and excited about working for you just as they were that first week they started? Have you ever thought about the power of a simple handwritten note?

In our electronic world of email, texts and social media, the art of a simple handwritten note has almost become lost. Even in the example of a couple courting these days, I’m not so sure that handwritten notes are even popular among couples anymore. Notes have been replaced by texts. But, a text cannot convey the sincerity of a handwritten note.

Why send a handwritten note to an employee?

Because it is rare. Handwritten notes are so uncommon these days that when someone takes the time to write one, it carries a lot of weight. The recipient feels appreciated because someone took the time to actually write a note to them. As a new employee getting acclimated into a new environment, this small act further solidifies their decision to join your company. It makes them feel more comfortable with the team they’ve chosen to align themselves with.

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Token of appreciation. A handwritten note shows your employee that you appreciate them, and what better way to express that appreciation than taking the time to write a note to say so. Welcome your employees with more than just onboarding paperwork on their first day. Make them really feel welcomed. If your new employee is part of a team, write the note and have the whole team sign the note. What better way to make your new employee feel appreciated?

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However, handwritten notes are crucial to developing and building relationships with your new employees that will lead to longer tenure with your company. But, the key is to maintain this program. Like a new relationship, don’t stop courting your new employee once they say “I do.” Continue to work on developing that relationship by communicating with them on a regular basis to show them how much you care and appreciate them.

Lori can be reached at 804-569-0527
XL4U.org , TwitterFacebook and Pinterest  

 

 

 

 

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It's All Good

It's All Good

What lessons did we learn in the 2013 year?
The good, the bad and the ugly - It's All Good!

By now, many of us have either already set our goals for YR14 in to place, or - at least - we're considering what our goals will be.  Some of us find that putting our goals down on paper helps.  We plan to reflect on a monthly or quarterly basis with regard to what we accomplished within our goal set.  Even if only a few proactive steps were actually taken and the desired end-result has yet to be achieved, it's all good.

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© image provided by iStockPhoto.com; Reach For The Top Olympics 2014 Theme Song By Jeff Durand

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Are you remembered everyday?

Are you remembered everyday?
Wouldn't it be great if your clients and prospects thought of you every day of the year?  We can achieve this easily with subliminal time "remembrance" through a customized calendar gift.  Of course, including an image about you and your company that is viewed daily is a plus, but there are additional calendar enhancements that can really keep your calendar in front of your clients and prospects.  We all use calendars.  Where have you seen a business office/work-space that doesn't have a calendar?  XLDesign4U specializes in customized calendar creation - we can help you with promoting your business and it's services through this every-day medium.  Here are some thought provoking ideas to make your calendar stand out:
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Where's The Beef?

Where's The Beef?
Have you ever been given a promotional product that appeared flimsy & cheap?
What good is that?  Not only does it provide a poor and degrading impression of the "gift-giver", but it makes us wonder "Where's The Beef?"  If you want to make a lasting impression with a promotional branded product, think before making your investment.  We'd like to share some interesting observations with you...
 
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10 Reasons Promotional Products Work

10 Reasons Promotional Products Work

1. Promotional Consultants:
           The Rock Stars Of The Marketing World

2. It’s a bird. It’s a plane. No! It’s a promotional product!

3. Business is Booming

4. Spread The Word

5. Enhance Marketing Campaigns

6. Positive Impact On Brand Image

7. Gifts That Keep On Giving

8. Endless Array Of Options

9. Quick Turnaround Time

10. Fun and Handy

 

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© PromotioanalProductsWork.org; PPAI Study: Effectiveness of Promotional Products As An Advertising Medium

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HowTo Develop A Promotional Plan?

HowTo Develop A Promotional Plan?

Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

A professional promotional marketing consultant should discuss these seven important elements to help you plan the best promotion for reaching your objective:

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Promotional Products: Impact, Exposure & Influence

Promotional Products: Impact, Exposure & Influence

How Effective Are Promotional Products?

Promotional products are extremely effective in reaching and influencing people according to PPAI and university research studies.  Following are some examples:

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© www.PromotionalProductsWork.org

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Promotional Products- A Marketing Medium (FAQs)

Promotional Products- A Marketing Medium (FAQs)

How can promotional products work as a marketing medium for your business?

Many businesses are unaware of how promotional products can improve their reach to customers (old, new & future).  Likewise, promotional products can work as a recognition tool of praise or award for employees, fund-raisers or even a brandad acknowledgement the local little league team you sponsor.

Here are the answers to commonly asked questions about the promotional products industry.

 

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© PromotionalProductsWork.org

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