Phone 804.569.0527 | Fax 804.569.0528 | Email This email address is being protected from spambots. You need JavaScript enabled to view it. 

XL4U Blog

We XL4U!

BE EVERYWHERE (The Lost Child Technique)

 LOSTLOGOmilk twitter

There are over 7 billion people on our planet today, with an estimated 125 million formal micro, small and midsize businesses and 89 million emerging markets. That is a lot of opportunity for visibility!

But, the raw truth is no matter who you are or what you do standing out is an uphill battle. Decades ago, it was easier to differentiate services and products because the competition was sparse. Today, although we have a larger audience to advertise our products and services, competition is fierce. Devising ways to make your business stand out is more crucial than ever to achieve success. If you’re looking for ways to get your brand in the spotlight, check out these helpful hints to get your brand right where it’s supposed to be, in the public eye.


Logo Collage

Your logo is your first impression to your target audience. If it doesn’t arise curiosity and interest, you’ve already lost your customers. It is the face of your company, the epitome of your brand.  So, how do you get your face recognized by the masses? If your child was missing what would you do? You’d post that face on every available surface until enough people see it and hopefully provide you with the valuable information you need to retrieve your child. Why not use this same method in sharing your brand?

Some will act right then and seek your company out and some won’t.  The most important thing is that the face stays fresh in their minds. In the case of the “lost child” metaphor it’s all about what if they find your child; regarding your brand presence, it’s what if they need your services. It’s all about standing out. The timing is not always going to be right, but when you stay in front of your customers on a constant basis, you stay top of mind when the need arises.

So, what are the available spaces to place your face?

Promotional Products/Apparel– How many times per day to you pick up a pen to write? Can you count the number of notebooks and sticky pads in your office? How many polos and t-shirts do you have in your closet? If you put you face on something useful your face will be in view as much as the useful item; that makes sense.

promoproducts 1

Website- If your company website doesn’t have your face it, you’re missing opportunities to solidify and share your brand. Do your clients and prospects a favor and remove the guess work. Let them know who you are and what you do. Have you considered adding a favicon to your browser tab?


Favicon- It’s important to fill the available space you can place your face as web-based markets continue to rise. Although it’s only a small icon, it can really make or break the professional website’s look if it’s missing. The small logo in your tab is a key feature if you’re trying to have continuity with your online brand identity instead of settling for the default setting. It might seem mundane but without it your website will appear incomplete.


Business Cards & Collateral- If the face of your business isn’t on your business cards and collateral, how are you going to get business? This should be a no brainer!


Vehicle- Do you have a company vehicle that requires you to travel to customer sites to perform services and/or make deliveries? Use that hunk of moving metal to get your face in

front of a major audience, anyone you drive near. Car wraps, large magnets, airbrushed, or even standard bumper stickers can all be great ways to get your face out there and drive up sales.


Email Signature- Correspondence with your clients is inevitable; it’s how you build relationships and close deals. Professionalism is a necessary trait if you’re looking to attract new customers and keep the business you already have, but some businesses struggle with portraying a professional manner with their customers. Simply using proper spelling and grammar in your email correspondences will make you appear educated, but a logo in your email signature will make you appear more legitimate and is yet another way to stay in front of your customers.

email Signature 7

Profile Picture(s)- The likelihood of having a modern-day business and not being connected to social media is slim to none, but if that is the case…the year is 2017, please fix that. For the majority of you who do indeed have social media for your company, make sure your logo is the centerpiece of your profile pictures across all social media platforms.

facebook profile picture1

Signage- Do you have a physical location that your clients/suppliers visit frequently? Give your headquarters the treatment it deserves and distinguish your building’s identity with proper signage. Show your face!

External Install 01 JPG jpg

If you need assistance with any one of these brand spreading methods, please contact the trusted & creative team at XLDesign4U!

Continue reading
544 Hits

Recognition - The Business Case

Recognition - The Business Case

Thanksgiving is Just Around the Corner!

Have you thought about thanking your employees for a job well done?

Consider this business case for recognition:

Effective employee recognition enhances employee motivation and satisfaction, increases employee productivity, and contributes to improved organizational performance.  Organizations that do employee recognition well – and they’re a minority – tend to have a recognition strategy that is integrated, multi-faceted, and multi-tiered. XLDesign4U is creatively capable of assisting the implementation of such a strategy that can work for your specific employee teams.  Recognition and Award Programs are intended to support and reward employees, positively reinforce their initiative and creativity, and enhance business performance. Employee recognition can be used for a wide variety of achievements and contributions, such as innovations and improvements, performance excellence, and length of service and is often
presented at different levels depending on the accomplishment.

Did You Know?
Recognition and Award Programs Can:

• Reinforce company goals

• Strengthen an employee’s image of your company

• Foster employee loyalty and instill a climate of trust

• Create a friendly and competitive environment

• Encourage personal achievement & reward performance

• Build relationships

• Reduce turnover by up to 50%

• Generate 56% higher customer loyalty

• Create a 38% increase in productivity

• Cause a 27% increase in profitability

According to a recent Gallup survey of more than 80,000 employees,recognition is a key factor in employee satisfaction and retention.  The purpose of this survey was to “identify the consistent dimensions of quality  workplaces, defined as those in which four critical outcomes—employee retention, customer satisfaction, productivity, and profitability—are all at high levels.”

Did You Know?

The Tax Benefits of Recognition:

FireBolt-Award 11x176 FS-711-HR • Companies implementing Recognition and Award Program strategies record higher levels of performance, employee retention, and safety levels when compared to those using other forms of incentive.

• An employer can deduct up to $1600 for employee achievement awards provided to any single employee during a qualified Recognition and Award Program initiative throughout a single tax year. (IRS Code 274J)
  Stellar-Award 100x100 FT7801-HR

Recognition and Award Programs can play an important role in the success of your company. In times when corporations are looking for every avenue that can ensure success, don’t overlook those that can - and do - help you achieve: the employees of your organization.

Recognition as a business tool doesn’t have to break the bank. In fact, it is a wise investment that will create lasting value and achieve a long-term return. All it takes is thought, care, and a willingness to acknowledge that recognition means something to your most valued and important assets: the people who are your company.



Image & Article credit: Visions/Awardcraft

Continue reading
951 Hits
SWaM-LOGO 70x30web  evalogo-70x30  socialicon-facebooksocialicon-linkedintwitter-xl4u  ASI ID bwsm  sage logo PPAI logoPSA WeAre-ppai icon c  UPIC-XL4U  VAPPA Logo70x30px  EWI-70x33