There are over 7 billion people on our planet today, with an estimated 125 million formal micro, small and midsize businesses and 89 million emerging markets. That is a lot of opportunity for visibility!
But, the raw truth is no matter who you are or what you do standing out is an uphill battle. Decades ago, it was easier to differentiate services and products because the competition was sparse. Today, although we have a larger audience to advertise our products and services, competition is fierce. Devising ways to make your business stand out is more crucial than ever to achieve success. If you’re looking for ways to get your brand in the spotlight, check out these helpful hints to get your brand right where it’s supposed to be, in the public eye.
LOGOS, LOGOS, LOGOS
Your logo is your first impression to your target audience. If it doesn’t arise curiosity and interest, you’ve already lost your customers. It is the face of your company, the epitome of your brand. So, how do you get your face recognized by the masses? If your child was missing what would you do? You’d post that face on every available surface until enough people see it and hopefully provide you with the valuable information you need to retrieve your child. Why not use this same method in sharing your brand?
Some will act right then and seek your company out and some won’t. The most important thing is that the face stays fresh in their minds. In the case of the “lost child” metaphor it’s all about what if they find your child; regarding your brand presence, it’s what if they need your services. It’s all about standing out. The timing is not always going to be right, but when you stay in front of your customers on a constant basis, you stay top of mind when the need arises.
So, what are the available spaces to place your face?
Promotional Products/Apparel– How many times per day to you pick up a pen to write? Can you count the number of notebooks and sticky pads in your office? How many polos and t-shirts do you have in your closet? If you put you face on something useful your face will be in view as much as the useful item; that makes sense.
Website- If your company website doesn’t have your face it, you’re missing opportunities to solidify and share your brand. Do your clients and prospects a favor and remove the guess work. Let them know who you are and what you do. Have you considered adding a favicon to your browser tab?
Favicon- It’s important to fill the available space you can place your face as web-based markets continue to rise. Although it’s only a small icon, it can really make or break the professional website’s look if it’s missing. The small logo in your tab is a key feature if you’re trying to have continuity with your online brand identity instead of settling for the default setting. It might seem mundane but without it your website will appear incomplete.
Business Cards & Collateral- If the face of your business isn’t on your business cards and collateral, how are you going to get business? This should be a no brainer!
Vehicle- Do you have a company vehicle that requires you to travel to customer sites to perform services and/or make deliveries? Use that hunk of moving metal to get your face in
front of a major audience, anyone you drive near. Car wraps, large magnets, airbrushed, or even standard bumper stickers can all be great ways to get your face out there and drive up sales.
Email Signature- Correspondence with your clients is inevitable; it’s how you build relationships and close deals. Professionalism is a necessary trait if you’re looking to attract new customers and keep the business you already have, but some businesses struggle with portraying a professional manner with their customers. Simply using proper spelling and grammar in your email correspondences will make you appear educated, but a logo in your email signature will make you appear more legitimate and is yet another way to stay in front of your customers.
Profile Picture(s)- The likelihood of having a modern-day business and not being connected to social media is slim to none, but if that is the case…the year is 2017, please fix that. For the majority of you who do indeed have social media for your company, make sure your logo is the centerpiece of your profile pictures across all social media platforms.
Signage- Do you have a physical location that your clients/suppliers visit frequently? Give your headquarters the treatment it deserves and distinguish your building’s identity with proper signage. Show your face!
If you need assistance with any one of these brand spreading methods, please contact the trusted & creative team at XLDesign4U!