Phone 804.569.0527 | Fax 804.569.0528 | Email This email address is being protected from spambots. You need JavaScript enabled to view it. 

XL4U Blog

We XL4U!

Is your company warm?

warmheader

Colors have an undeniable effect on our mood, but what color(s) will best define what your brand is all about? This part two of our breakdown of color, and how to use it to convey your ideas and tonality effectively. Please note, that if your company doesn’t use the right color it does not mean you won’t be a success. However, you’re better off if you can make color work for you rather than work against you. If you can’t seem to find a color that matches your company in this article, please refer to our previous “Is your company cool?” article. With all that said, let’s get started on deciphering the warm hues.

 Red-

If any color is going to change your mood, this is the one.  It’s the color of love and passion, this can be attributed to our skin color changing to a red tint (blushing) when sexually aroused. On the other end of the spectrum it also represents anger and danger, think fire and blood and you can easily connect the relation. Whether it’s lipstick or flashing sirens, the ultimate response to red is an increased heart rate. Thanks to its ability to stir strong emotions it’s ideal for attention grabbing, so if your trying to stop traffic or get your brand noticed (Which works even better when paired with yellow, most effective color combinations for branding/advertisements known to man. i.e. McDonalds, Shell, Master Card, Superman, Lay’s, Burger King, Jelly Belly. I think you get the idea.) this is the color for you. Side note, pink and burgundy, which are variants of red, have different effects on us than red does. Pink is more playful and feminine while burgundy is often seen as sophisticated and masculine, so pay attention to your tints & shades because they can often alter your color impact on the viewer.

 

red-color-in-logosYellow-

Sunny skies and smiley faces come to mind when faced with yellow. Its light and joyful nature provides a sense of positivity to the viewer, people often relate it to happiness. It’s also the harshest color on the eyes because of the amount of light that reflects from it, making it the most attention-grabbing color of all (Why it’s often used for street signs and other alerts) but can also be too much. Other powers of yellow are that it increases metabolism (Makes people eat faster) as well as stimulates concentration (Why legal pads are often yellow, people make less mistakes). On the negative side, studies have shown that people lose their temper faster and babies cry more if placed in yellow rooms. With all this said, use yellow carefully. If used right you could make your company the focal point of people’s attention, but if done incorrectly could draw attention you don’t want. It may be the universal color of happiness but if you use too much it can put off the viewer due to its powerful attributes.

yellowOrange-

Oranges give you energy! No, I’m not talking about fruit and its vitamins. This color stimulates and allows for more oxygen to reach the brain, which can make you feel more enthusiastic and active. Red with its passion and yellow with its joy makes for a cocktail of uplifting vitality. Thanks to its red and yellow parents, it retains their traits of attention grabbing, but also retains the eye strain factor. However, of the three colors (Red, yellow, orange) orange is the middle ground, so it is often used in place of red and yellow if the design doesn’t call for their intensity levels of red or yellow. Think of orange as the most none invasive warm color, it’s more on the friendly/sociable side.

orange logos

Color is a fascinating element in our day to day life, and now with this knowledge of how color is perceived, you can accurately pinpoint what color(s) will work in your favor. The next article we’ll dives into shapes and how humans perceive and absorb them, so if you’ve found your color and not your form, look out for that one.

If you need personalized help with your color management contact XLDesign4U for a consultation!

Main Phone- 8045690527

Continue reading
91 Hits
0 Comments

Is your company cool?

 

coolheader

Colors have an undeniable effect on our mood, but what color(s) will best define what your brand is all about? This is a breakdown on color, and how to use it to convey your ideas and tonality effectively. Please note, that if your company doesn’t use the right color it does not mean you won’t be a success. However, you’re better off if you can make color work for you rather than work against you. This will be a 2-part article series. We’re going to tackle the realm of cool colors first. So, let’s get started.

Cool Colors:

Blue-

There are plenty of industries where reliability and loyalty are the backbone of the operation; without trust there is no business. You need to trust your car to safely get you from point A to B, your health professional to know what they’re talking about, your grocery store to have fresh food, your news source to provide you accurate information, your home appliances to be reliable, your bank to secure your finances, and your social media to protect the personal information you’ve shared with them. The companies in these fields use blue to their advantage; it helps convey that they’re dependable and secure.

Scientists have theorized that the reason we attribute blue to these emotions is due to the sky. Blue skies are a sign of clear/calm weather and stability in nature; therefore, it naturally gives us a feeling of security and a relaxed feeling (Hence why a lot of people paint their rooms blue). It has also been shown in studies conducted that workers in a blue office opposed to a white office made 20% less errors due to its stabilizing effects. But our primitive responses of blue are not all positive.  It has also been proven that blue is one of the worst choices for the food industry. Our brains are hardwired to avoid black, purple, and blue foods because back in caveman times those colors signified that the food was either rotten or spoiled. Blue is considered an appetite suppressant due to this correlation. (So, you may want to avoid painting your restaurant blue!)

Blue

Green-

Green being one of the most predominant colors in nature, it’s safe to assume that it has an ingrained effect on us as humans. Mixing the refreshing quality of blue and the cheerfulness of yellow, your result is the tranquil color green. It’s known to cause the least eyestrain of all the colors, and can improve vision thanks to this. Its easing nature is used on patients and performers alike; they’re often seated in green rooms to calm their nerves before a show or surgery. If darkened, green can also imply masculinity, wealth, and a conservative domineer.

These effects of green can be seen echoing throughout various industries having to do with health and organic foods, the environment, banking, as well as refreshments.

Green

Purple-

By combining calming/relaxing blue with passionate/aggressive red you wind up with the mysterious and multifaceted purple. Without defined undertones it can be viewed as an uneasy color due to the collision of red and blue, but once administered purple takes on the undertone’s characteristics. Often associated with royalty, mystery, and beauty it shown to have a mass appeal among adolescent females and creative types alike. It’s useful when marketing anti-aging products, creative services, and products that are soothing.

Purple

None of these colors match your companies desired message? Don’t fret, your company may be warm! Look out for part two of this article where we dive into the psychology of warm colors and how to apply them effectively to your brand.

Continue reading
101 Hits
0 Comments
SWaM-LOGO 70x30web  evalogo-70x30  socialicon-facebooksocialicon-linkedintwitter-xl4u  ASI ID bwsm  sage logo PPAI logoPSA WeAre-ppai icon c  UPIC-XL4U  VAPPA Logo70x30px  EWI-70x33