Entice your customers’ taste buds this season
As human beings, we all have one surefire thing in common – FOOD. We have to eat to live and while we all have different tastes and ideals, we can all agree that we do like to eat. Why, then, wouldn’t you consider food as a promotional tool to grow your business? Business gifts of food may not be an item that can reused over and over again in, but it can provide a unique impact on your marketing results.
The fact is, using food as an appreciation item for customers is not an overlooked marketing strategy. It is a multi-million-dollar industry. At Christmas time, companies often send gift baskets with cookies and goodies to their customers. Some customers send food offerings to their customers at major milestones in their business or even for birthdays. The problem is, most companies don’t think to consult their promotional products distributor for food related gifts. But, here lies a great opportunity.
By choosing to partner with your promotional products distributor on food gifts, you don’t just get to provide your customers and prospects with a gift that tastes good, but you have an opportunity to personally brand it as well. That’s where your real opportunity is. Mail order companies offer you the chance to send beautiful gift baskets and other food related gifts, but they don’t offer creative options for inserting your branding into those gifts. Your promotional products distributor can do this for you.
One of the most popular edible promotional gifts is chocolate, because who doesn’t love chocolate?! Packaged savory nuts go over very well also. The great thing about partnering with your promotional products distributor to find edible gifts for clients and prospects is that food and/or its packaging can be customized to meet whatever need you have, whether it is a standard giveaway item or something customized for an event or season.
You may decide to create something as simple as a customized chocolate bar. The chocolate can be custom molded:imprinted or what you put on the label is totally up to you. You can customize it with your brand. Perhaps you are running a contest with your customers and you want to include clues on your chocolate bars or within the packaging; the ideas are endless and your promotional products distributor will brainstorm with you to determine the best solution to meet your specific needs.
Chocolate and other edible gifts are quite cost effective. If budget is a concern, your promotional distributor partner can often help yo find some edible solutions for less than $10 each. Of course, the more you customize, the more cost you will incur so take the time to share your budget with your promotional products distributor. Once they know exactly what your budget is, your projected number of gift recipients, targeted in-hands date and what you want to accomplish, they can go to work to strategize the best solution for you.
Have fun with this process! Glean the best edible ideas from your promotional products distributor first so you can achieve a unique gift of sweet, savory or wholesome remembrance that wouldn’t be available through alternate channels
About the author
Lori Brooks started XL4U in 1998 as a print & signage turn-key service, providing qualitative graphic design services, orchestrated product creation and delivery. As more and more print/signage clients inquired about Lori's ability to assist with promotional marketing services, she became accredited as a promotional products distributor through both ASI and PPAI. These accreditations provide XL4U with not only ongoing product and safety learning, but the ability to provide a selection of over 300,000 different marketing product tools. Lori invites you to visit and browse a web-based product store within the XL4U web site to get ideas and the team of excellence welcomes inquiries for further assistance at 804-569-0527.